Does Staged = Sold?


Why do you stage a home?

Staging is optional and definitely not a requirement when selling a house. However, if you're looking to sell your house quickly, and efficiently, there are several reasons why staging the home will prove to be a benefit. 

When browsing the market, buyers are not just searching for a house, they're looking for a home- somewhere to make memories. Staging an empty house helps them envision those dreams and aids the buyer in emotionally connecting with the property. When a buyer is emotionally invested in a purchase, they're willing to spend more than they would on a blank canvas.  

Staging can also be beneficial as buyers don’t want to see work that needs to be done.. for every problem they see, they’ll deduct its cost from their offering price. If they see too many problems, they might pass altogether. Staging helps them see the big picture. 


So how do you stage a home?

Staging a home is the act of preparing a private residence for sale in the real estate marketplace and does not solely include or allude to hiring professional help and bringing in new furniture. Most of the time a seller still resides in the home. When preparing to stage a home, focus on the areas that make the biggest difference to a buyer and potential home owner. These areas include the exterior and entryway (a buyer’s first impression matters), the living room, kitchens, bathrooms, the master bedroom and outdoor living space, such as a back patio. For example: in the kitchen, potential buyers love to see new appliances but if you aren't buying new appliances- make the ones you have spotless. (No splattered residue or films of grease) Your goal should be to make everything look new.

Exterior: Your home’s exterior will be the first impression buyers get and may even determine their interest in viewing the inside. More often than not, an overgrown yard, with unkempt landscaping and toys strewn about has detoured buyers from going inside. To avoid this, make sure your lawn, hedges, trees and other plants are well-maintained and neatly pruned and eliminate any weeds. To brighten windows, wash them well. If you can, power wash your home’s exterior –this can make it look almost freshly painted but with less effort and expense. Make sure the sidewalk leading up to the house is clear and clean, and purchase new doormats for the front and back doors. If you have a pool, showcase it by making sure it’s crystal clear- make a habit of skimming for leaves, bugs, etc prior to showings. Creating some sort of outdoor living space in the backyard, with outdoor furniture, is another way to use the exterior of your home to its greatest advantage.

Declutter: What's wrong with a little clutter? 1- It's distracting! A pile of unopened mail and discarded magazine take away from your gorgeous granite countertops. 2- It makes the house look like iit's short on storage space- which is a very popular selling feature! What to do? Box up what you don’t need, store odds and ends and don't fill closets with these discarded items- it will make the closets cluttered and appear smaller than they are. 

Depersonalize: Yes, you might still live in the home, but the buyer's don't and they need to be able to envision themselves in the home. What to do? Remove all the family photos and refrigerator finger paint art. Also make sure to put away all the kid/pet toys and anything else that personalizes the home to you..

Eliminate odors: Pets, kids, smoke, food, many other conditions can make your home smell. You are probably immune to your home’s smell, so you’ll need to have a friend or neighbor help you out with this one. Ask someone to walk through your house and point out any lingering odors you might be desensitized to and address them. 

PaintPaint should be warm, neutral colors that appeal to the masses and project the homey image you’re trying to sell. If you've personalized the home with pops of bright colors, consider repainting to creating a blank slate for prospective buyers.


If these tips do not apply to you as your home is vacant and empty and you're interested in staging your home- we invite you to call Donna Lamb at Premier Home Staging and Design of Northwest Arkansas, LLC


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